Our story
who we are
We're a tight-knit team, driven by a profound love for creativity and people. At I-TUBE, innovation, creation, and inspiration fuel our every endeavor. Our mission: To revolutionize the landscape of social and influencer marketing.
I-TUBE was born from the shared dreams of four friends in 2023, united by a fervor for travel, adventure, and crafting unforgettable content. Though we've grown into a global family over five years, our unwavering passion remains. We're Pioneers in the Industry, Creative Visionaries, Fueled by Passion, Fearless Players. We Are I-TUBE.
background
Formerly known as EZ Marketing, I-Tube initially provided digital marketing services to local Australian businesses. In 2023, we officially rebranded as I-Tube, transforming into a content management and influencer agency that specializes in digital content production, cultural brokerage, and digital marketing in the fields of arts, culture, and lifestyle, both locally and internationally.
In 2023, we aim to exclusively sign over 100 Australian niche experts and establish a live broadcasting network of over 15 channels. Our commitment lies in building a market using art, culture, and healing, creating a unique ecosystem of short videos and live broadcasts. We seek to amplify our local marketing advantage and drive visible brand growth.
We enter the "Lifestyle" and "Healing" tracks, keenly capturing the stickiness and excitement of art and cute pet KOLs, further segmenting and incubating them to accurately target audiences and expand their influence.
IP incubation and content marketing are the core business models of I-Tube because the world is created by creative individuals.
How to be our Influencer
Talent Selection
We conduct a comprehensive evaluation based on five dimensions: appearance, professionalism, character, online presence, and communication skills, to complete the selection of potential talents. We use basic fan base and non-sponsored content as quantitative data indicators for consideration.
Contracting and Training
Within approximately 2-3 months, we proceed with contract signings and training. Our training program encompasses channel positioning refinement, professional knowledge, video production, makeup techniques, wardrobe coordination, fundamentals of e-commerce operations, and supply chain basics.
Trial Operation
Each influencer is paired with a team consisting of an operations manager, content creator, and cameraperson during the trial operation phase. Simultaneously, our agency provides content and service support tailored to the influencer's unique characteristics, expediting their growth.
Transition to Regular Operations
Following the trial operation phase, influencers gradually transition into the regular operations phase. Service providers conduct an in-depth analysis based on factors such as the influencer's fan base size and operational data, enhancing alignment between the influencer's persona and the market, as well as their fan base. Additionally, we assist influencers in diversifying their product categories, further elevating their market influence.
What we Provided
Skill Training
We provide educational resources and workshops to help our influencers improve their craft and navigate the ever-evolving digital landscape.
Content Incubation
We assist our talented influencers in creating and curating captivating content that engages their audience and attracts new followers.
Commercialization Strategy
We help our creators turn their passion into profit through effective monetization strategies, ensuring that their dedication to the arts can become a sustainable career.
Ecosystem Incubation
Arrrt Tube is more than just a platform; it's a community. We facilitate connections between influencers, fostering collaborations and networking opportunities.